Role of Senior Management:

In practice, the TQM effort has been led by members of senior management. They provide the vision of where the company is heading with its quality effort. They lead in creating a cultural change within the company.
• To study and investigate the TQM concepts and issues.
• To set clear quality policies and provide challenging tasks.
• To bring a cultural charge required for the TQM effort.
• To establish the TQM vision for the future and communicate to all involved.
• To stimulate employees to be involved.
• To teach employees to realize that the company’s interest and their interest are geared into one another.
• To uphold norms and values, and let it be known.
• To attend TQM training programmers
• To become coaches and cheer leaders for encouraging and supporting the managers during the transition phase of the transformation change.
• To should successful organization should concentrate the position of team works
• Long term goals like team work, manager make decision according to the project.
• To create the trust among the individual participation.
• A Quality policy is important of senior management.
• Strategic planning is the long term direction of the organization